Objective
This project was an opportunity to conceive of, brand, and promote a festival that examines /celebrates a topic of my choice. An identity system was then created which informs and connects with the target audience.
The topic chosen is a video game festival called 'PowerPlay'. PowerPlay has a typographic system that is uniform throughout all delivery. In this festival brand a poster, three distinct event passes, a schedule booklet, a social media campaign, and a promotional item were designed.
Branding Concept
PowerPlay is a 3-day Weekend Video Game Festival which is located at the Seattle convention center, in Seattle, WA. This event features several types of activities such as gaming tournaments to meet and greets with content creators. As well as an opportunity to encounter several developers and their work.
